„The next BIG thing“ from South East Styria. „BIG Power“ is the name of the unique product with which three young sisters from Auersbach are currently conquering the fitness and food market. With their impressive appearance in the Puls4 start-up show “2Minuten2Millionen” they took a huge step towards success.
At the beginning there was an idea: to create a healthy, sustainable, regional snack with a great taste for nutrition-conscious, fitness-oriented people and connoisseurs. In 2017 the three sisters Katharina, Laura and Klara Habel from Auersbach close to Feldbach finally decided to take the step into self-employment with their product BIG Power – which are meat chips in a can. As daughters of real “PIG farmers” who have been practising agriculture with a lot of passion for generations and who have also been quite successful in ham and meat production for years now, the three young women have a lot of experience, know-how as well as respect for the raw materials which are a great asset for their start-up company. Convinced by their product and their concept, they applied for the popular Puls4 start-up show “2Minuten2Millionen” and were immediately invited to the casting.
Together with the marketing expert Brendan Lenane from the agency M-Effekt, Katharina, Laura and Klara presented themselves to the relentless investors Leo Hillinger, Katharina Schneider, Heinrich Prokop, Michael Altrichter and Hans Peter Haselsteiner. With their courageous appearance in the show, the BIG Power team was not only able to gain important investors, but also to convince millions of viewers of the quality of their product.
According to the motto “the next BIG thing”, BIG Power invited to a public viewing at the ham manufacturer Vulcano Ursprung on March 20th, where the three sisters excitedly waited to watch their appearance in “2Minuten2Millionen” together with customers, partners, friends and family. Among the guests were the investor Heinrich Prokop as well as mayor Josef Ober and of course the proud parents Bettina and Franz Habel. After the broadcast they had good reason to celebrate: BIG Power was able to make a great deal with Heinrich Prokop and Leo Hillinger. For a share of 3% of BIG Power, they will contribute their valuable know-how in food industries as well as important contacts in marketing and sales.
Together with their two investors, the sisters want to hit the road to success. “Not only did we find important partners through ‘2Minuten2Millionen’, but we also got only positive feedback about our products. Starting from tomorrow, BIG Power will be available throughout Austria in all Billa & Merkur supermarkets. A dream comes true for us.”, the 24 years old managing director, Laura Habel, is pleased to announce. She is looking forward to starting a successful business with sustainable Austrian quality.

19. March 2018

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